Were you aware of the immense value engaging in thought leadership can bring to your business? There are endless pros to producing this type of content, getting more C-suite executives’ eyes on your business, improving your bottom line, and positioning your company as a trusted advisor in the marketplace.
Below, you can see a few statistics from C-Suite executives on how some staffing companies have improved their business through thought leadership:
- 79%: Believe it keeps them in-the-know of important news.
- 76%: Utilize this type of content when making important decisions.
- 40%: C-Suite executives that contact the firm producing valuable content when an idea really hits (That means qualified leads!)
Additionally, these types of resources actually have a direct impact on your business’s bottom line. According to LinkedIn, “Almost half of the decision makers (45%) said they invited a producer of thought leadership content to bid on a project when they had not previously considered the organization.”
Engaging in meaningful thought leadership initiatives positions your business as a trusted advisor in the marketplace. Your credibility goes up, and
TechServe Alliance says, “Delivering valuable and original content is a great way to show your company has expertise in your field and build your staffing firm’s employer brand. Thought leaders don’t just publish “How to Build the Perfect Resume” articles. They unabashedly share their perspective and opinions on hot topics within staffing and recruiting.”
And while you’re here, don’t forget to view all of APC’s thought-leadership pieces, which cover a range of informational articles for both employers and professionals on topics like resume help, a study on the Great Resignation, top tech hiring trends this year, and more!
Kristen Burgess is the Marketing Specialist at Alliance of Professionals & Consultants, Inc. She has five years’ experience in curating content for digital platforms, social media contributions, and supporting marketing campaigns and strategies. Before joining the APC wolfpack, she worked in digital marketing for software as a service, giving her keen insight into the types of professionals APC hires today. In addition, she likes to stay up-to-date on the most relevant trends within the technology industry through thought-provoking podcasts and newsletters while paying attention to industry leaders’ trends. In her spare time, she serves on the Management Team and helps craft communications for the Junior League of Durham and Orange Counties.
